Divide and Conquer Your List

What is List Segmentation

Segmenting your list is the process of dividing your subscribers into different groups, or categories, based off of their characteristics, likes, and past actions.

Different List Segmentation Leads to Different Results

Every customer acts a little bit differently, and will make different choices. You should not try to market to each one exactly the same way. The smart decision? Market to each based off of what you know they need.

TPNI Engage gives you all the segmentation tools you need. You can divide your list into segments, based off of the actions and demographics of your customers. Then, you can message each of these different segments with different marketing. Automatically. That’s right. TPNI Engage does it all for you. All you will need to do is write the message for each type of customers that will be created in the segmentation process. We’ll take care of the rest.

Why Segment Your List?

When a message is relevant to a subscriber, it is more likely that they will open it. Segmentation makes your message relevant to every group of subscribers.

All it takes is one bad message for a subscriber to opt out of your campaign. With the segmenting features of Engage, you will never send a subscriber the wrong message for them. This limits the amount of people who choose not to hear what you have to say.

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